There are many paths to take and tools to use in people management. You can establish a method, apply, and repeat it. But when it comes to people strategy, if only automation and spreadsheets are used at some point in the journey, this will not reflect reality.

It takes personal contact and a focus on detail. It takes involvement, care, and having the right person in the right place. A focus on results and belief are needed to make a difference and identify where, how, and with whom we will achieve sustainable results.

We never tire of stressing that human development is vital to Eldorado Brasil, one of the world's largest and most modern pulp companies. However, without values - such as an ownership mindset - the challenges facing the company would be tougher. Thinking about the job market, choosing where to work and who to hire is a two-way street. On the company's side, valuing people, competitiveness, innovation, and sustainability guide us. On the side of people working with us, the purpose must be connection, continuous learning, the sharing of experiences, and wanting to take this path.

A Values Fit means always making choices, attracting and selecting people who value diversity and authenticity, and being attentive to the alignment of values, beliefs, and behaviors, which determine who we are, what we believe, and how we work. In other words, finding people with different opinions, experiences, and skills that add value to the team and our culture.

“Companies that value people and adopt humanized practices are more productive, have happy people with a passion for what they do, and are satisfied and committed to their personal and professional development”

A good example here at the company is having professionals from the same family. Not so long ago, this was an administrative taboo. At Eldorado, we have fathers and daughters, husbands and wives working and developing together. This is an example of openness to important values that adds to the company and families.

Retaining qualified and prepared people is one of our competitive advantages. It is a way to value our talents, develop people, provide internal opportunities, and monitor individual careers. This is critical to everyone's growth. Companies that value people and adopt humanized practices are more productive, have happy people with a passion for what they do, and are satisfied and committed to their personal and professional development.

In the last two years, we have hired a lot of people, making us one of the largest employers in Mato Grosso do Sul, a state where we have our planted forests and mill. It is where most of our people and operations are concentrated.

For these paths to better results, constant adjustments and the best management practices make a Values Fit the way forward for a thriving company, with a team that is proud to be in a positive scenario.

With this entrepreneurial, sustainable, and innovative vision, we move forward and hope to keep contributing to the country, providing quality pulp worldwide, encouraging people, and bringing in talent that adds to the Eldorado Brasil team.